Living a conscious life has become my north star. Naturally, this shifted the way I approach design.

Design has always been about problem-solving, clarity, and aesthetics. But over time, I started to feel that something was missing. Not in how things looked, but in how they felt.

Somewhere along the way, many brands began to look right, but feel hollow.

Especially since the rise of flat design and highly optimized visual systems, a lot of personality quietly disappeared. Clarity improved. Consistency improved. But identity often thinned out. What remained was clean, functional, and efficient, yet increasingly interchangeable.

With the rise of AI-generated design, this effect is becoming even stronger. We are now surrounded by work that is technically correct, visually pleasing, and instantly recognizable, but often one in a dozen. Fast. Efficient. Generic.

At the same time, I notice something else happening. People are craving authenticity. Depth. Work that feels human, intentional, and alive. In a world optimized for speed and efficiency, presence itself is becoming rare, and therefore valuable. This is where my approach to design began to change.

What is Conscious Design?
Conscious Design is creating with intention. It begins with a true connection to you, your story, your vision, and the essence of what wants to be expressed through your initiative.
It’s design from awareness: tuning in and letting the process unfold naturally. Every choice is made with intention, so the outcome resonates deeply with both you and your audience.

Principles of Conscious Design

1. Co-creation in flow
   Each project is a true collaboration. I explore ideas with you, listen deeply, share and ask for feedback. I let intuition guide the process and work in flow.
2. Presence before creation
   Before I start, I take a moment to tune in to you, your story, and what wants to be expressed. This quiet attention shapes everything that follows.
3. Essence informs aesthetics
   I design from a clear vision, defined at the start of the project. Every choice (from colors and fonts to structure and imagery) flows from that vision, creating work that is authentic, alive, and meaningful.
4. Tools as extensions of creativity
   I use technology consciously, including generative AI, to support and amplify the creative spark. Tools help bring ideas to life, but they never replace the human touch.

For who?
Conscious Design is for entrepreneurs, creators, and change makers who want their work to reflect its deeper layers. If your project has a story, a purpose, or a soul that you want to reveal, this is a new unique approach that is made for you.

Invitation to connect!
If you feel called to create something meaningful, I am  curious to explore it together. Let’s bring your idea to life!