Founder, Concept & Product Design, UI/UX, Marketing

Unpluq is an app and physical product that helps people use their smartphones more consciously. Less mindless scrolling, more presence in daily life.

I co-founded Unpluq in 2019 together with Jorn Rigter and worked on it until early 2024. From the very beginning, design was at the core. Not just how things look, but how they feel, and how they subtly shape behavior.

My role focused on translating an abstract idea
more attention, less distraction
into a tangible, intuitive, and human-centered product.

My role at Unpluq included:

• Concept development from idea to market-ready product

• Full responsibility for product design and UI/UX across all three Unpluq apps

• Designing and refining user flows, interactions, and behavioral mechanics

• Conducting extensive user research, including hundreds of customer interviews

• Iterative testing and optimization of the app based on real user insights

• Creating the visual identity, branding, and website

• Designing and building the e-commerce webshop

• Designing, setting up, and managing the production and supply chain of the Unpluq Tag